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When to Model

Not every question needs modeling. But repeated ambiguity is a signal that business meaning should move out of conversation text and into a shared semantic definition.

Model when repeated questions are drifting

Section titled “Model when repeated questions are drifting”

You should model a metric or dimension when:

  • different users ask for the same thing in different words
  • the same metric keeps needing manual exclusions
  • one term can map to multiple tables or fields
  • the team keeps arguing about “what counts”
  • a result is important enough to appear in repeated reviews

Premature modeling creates overhead without improving trust. Start with the metrics that:

  • drive recurring business decisions
  • appear in weekly or monthly reviews
  • need consistent interpretation across people
  • are painful to restate each time
  • revenue
  • active accounts
  • conversion rate
  • retention
  • churn
  • gross margin
  • key funnel stages

You may not need modeling yet if:

  • the question is exploratory and unlikely to repeat
  • the metric is obvious and low risk
  • the answer is used by one person for one-off investigation
  • the source schema already expresses the meaning clearly

Use prompting to express a question.

Use semantic modeling to standardize meaning.

If the team is still negotiating meaning in every conversation, modeling is usually the next step.